Wadhwa, R. K., & Davar, J. (1998). Marketing and sales management. Kanishka.
Chicago Edition CitationWadhwa, Raj K., and Jimmy Davar. Marketing and Sales Management. New Delhi: Kanishka, 1998.
MLA Edition CitationWadhwa, Raj K., and Jimmy Davar. Marketing and Sales Management. Kanishka, 1998.
Warning: These citations may not always be 100% accurate.