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Principles of advertising and IMC /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
McGraw Hill,
2002.
|
| Edition: | 2nd ed. |
| LEADER | 00528nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 161116b xxu||||| |||| 00| 0 eng d | ||
| 999 | |c 161155 |d 161155 | ||
| 020 | |a 9780071111195 | ||
| 082 | |a 658.827 | ||
| 100 | |a Duncan, Tom | ||
| 245 | |a Principles of advertising and IMC / |c Tom Duncan | ||
| 250 | |a 2nd ed. | ||
| 260 | |b McGraw Hill, |c 2002. |a New York : | ||
| 300 | |a xxvii, 774 p. | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_DUN_A |7 0 |9 176378 |a CMS |b CMS |c ST1 |d 2016-11-16 |i 9152 |l 0 |o 658.827 DUN/A |p CMS9152 |r 2016-11-16 |w 2016-11-16 |y BK | ||