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Principles of advertising and IMC /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
McGraw Hill,
2002.
|
| Edition: | 2nd ed. |
| Physical Description: | xxvii, 774 p. |
|---|---|
| ISBN: | 9780071111195 |