APA Alıntı

Duncan, T. (2002). Principles of advertising and IMC (2nd ed.). McGraw Hill.

Chicago Stili Alıntı

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. New York: McGraw Hill, 2002.

MLA Alıntı

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. McGraw Hill, 2002.