Duncan, T. (2002). Principles of advertising and IMC (2nd ed.). McGraw Hill.
Dyfyniad Arddull ChicagoDuncan, Tom. Principles of Advertising and IMC. 2nd ed. New York: McGraw Hill, 2002.
Dyfyniad MLADuncan, Tom. Principles of Advertising and IMC. 2nd ed. McGraw Hill, 2002.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.