APA引用形式

Duncan, T. (2002). Principles of advertising and IMC (2nd ed.). McGraw Hill.

シカゴスタイル引用形

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. New York: McGraw Hill, 2002.

MLA引用形式

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. McGraw Hill, 2002.