APA Edition Citation

Zif, J. J. (1971). Marketing a new product: Player's manual. MacMillan.

Chicago Edition Citation

Zif, Jay Jehiel. Marketing a New Product: Player's Manual. London: MacMillan, 1971.

MLA Edition Citation

Zif, Jay Jehiel. Marketing a New Product: Player's Manual. MacMillan, 1971.

Warning: These citations may not always be 100% accurate.