APA Edition Citation

Dunn, S. W., & Barban, A. M. (1982). Advertising: Its role in modern marketing. Holt Saunders.

Chicago Edition Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. London: Holt Saunders, 1982.

MLA Edition Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. Holt Saunders, 1982.

Warning: These citations may not always be 100% accurate.