Patnaik, U. C., & Patnaik, A. S. C. (2005). Effectiveness of advertising. Sonali Publications.
Chicago Edition CitationPatnaik, U. C., and A. Suresh C. Patnaik. Effectiveness of Advertising. New Delhi: Sonali Publications, 2005.
MLA Edition CitationPatnaik, U. C., and A. Suresh C. Patnaik. Effectiveness of Advertising. Sonali Publications, 2005.
Warning: These citations may not always be 100% accurate.