APA Edition Citation

O'Guinn, T. C. (2003). Advertising and integrated brand promotion (3rd ed.). Thomson.

Chicago Edition Citation

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. 3rd ed. Delhi: Thomson, 2003.

MLA Edition Citation

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. 3rd ed. Thomson, 2003.

Warning: These citations may not always be 100% accurate.