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|a Belch, George E.
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| 245 |
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|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c George E. Belch ..et. al.
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| 250 |
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|a 9th ed.
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| 260 |
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|b MGH,
|c 2013.
|a New Delhi :
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| 300 |
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|a xl, 1016 p.
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|a Belch, Michael A.
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|a Purani, Keyoor
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