Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A., Purani, Keyoor
Format: Printed Book
Language:English
Published: New Delhi : MGH, 2013.
Edition:9th ed.
Description
Physical Description:xl, 1016 p.
ISBN:9781259026850

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