APA Edition Citation

Belch, G. E., Belch, M. A., & Purani, K. (2013). Advertising and promotion: An integrated marketing communications perspective (9th ed.). MGH.

Chicago Edition Citation

Belch, George E., Michael A. Belch, and Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: MGH, 2013.

MLA Edition Citation

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. MGH, 2013.

Warning: These citations may not always be 100% accurate.