APA Edition Citation

Broadbent, S. (1983). Advertising works: Papers from the IPA advertising effectiveness awards, institute of practitioners in advertising, 1980. Holt, Rinehart and Winston.

Chicago Edition Citation

Broadbent, Simon. Advertising Works: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980. London: Holt, Rinehart and Winston, 1983.

MLA Edition Citation

Broadbent, Simon. Advertising Works: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980. Holt, Rinehart and Winston, 1983.