APA Edition Citation

Baskin, M., & Earls, M. (2004). Brand new brand thinking: Brought to life by 11 experts who do. Kogan Page.

Chicago Edition Citation

Baskin, Merry, and Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. New Delhi: Kogan Page, 2004.

MLA Edition Citation

Baskin, Merry, and Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. Kogan Page, 2004.