|
|
|
|
LEADER |
00620nam a22001697a 4500 |
008 |
161114b xxu||||| |||| 00| 0 eng d |
999 |
|
|
|c 161068
|d 161068
|
020 |
|
|
|a 9788178089614
|
082 |
|
|
|a 659.10
|
100 |
|
|
|a Clow, Kenneth E.
|
245 |
|
|
|a Integrated advertising, promotion, and marketing communications /
|c Kenneth E. Clow and Donald Baack
|
250 |
|
|
|a 1st ed.
|
260 |
|
|
|b Pearson Education,
|c 2002.
|a Delhi :
|
300 |
|
|
|a xxvi, 638 p.
|
700 |
|
|
|a Baack, Donald
|
942 |
|
|
|c BK
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_CLO_I
|7 0
|9 176253
|a CMS
|b CMS
|c ST1
|d 2017-12-21
|i 8399
|l 1
|o 659.10 CLO/I
|p CMS8399
|r 2019-06-12
|s 2019-01-21
|y BK
|