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Integrated advertising, promotion, and marketing communications /
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
Delhi :
Pearson Education,
2002.
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| Edición: | 1st ed. |
| Descrición Física: | xxvi, 638 p. |
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| ISBN: | 9788178089614 |