Cita APA

Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Pearson Education.

Chicago Edition Citation

Clow, Kenneth E., i Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2002.

Cita MLA

Clow, Kenneth E., i Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2002.