APA Edition Citation

Michman, R. D., & Jugenheimer, D. W. (1976). Strategic advertising decisions: Selected readings. Grid Inc..

Chicago Edition Citation

Michman, Ronald D., and Donald W. Jugenheimer. Strategic Advertising Decisions: Selected Readings. London: Grid Inc., 1976.

MLA Edition Citation

Michman, Ronald D., and Donald W. Jugenheimer. Strategic Advertising Decisions: Selected Readings. Grid Inc., 1976.

Warning: These citations may not always be 100% accurate.