Kapferer, J. (1994). Strategic brand management: New approaches to creating and evaluating brand equity. Global Business Press.
Chicago Edition CitationKapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. London: Global Business Press, 1994.
MLA Edition CitationKapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Global Business Press, 1994.
Warning: These citations may not always be 100% accurate.