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|a Kapferer, Jean-Noel
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|a The new strategic brand management :
|b creating and sustaining brand equity long term /
|c Jean-Noel Kapferer
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| 250 |
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|a 1st ed.
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| 260 |
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|b Kogan Page,
|c 2004.
|a New Delhi :
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|a xiv, 497 p.
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