APA Edition Citation

Kapferer, J. (2004). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Chicago Edition Citation

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. New Delhi: Kogan Page, 2004.

MLA Edition Citation

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 2004.