APA Edition Citation

Rossiter, J. R., & Percy, L. (1997). Advertising communication and promotion management (2nd ed.). McGraw hill.

Chicago Edition Citation

Rossiter, John R., and Larry Percy. Advertising Communication and Promotion Management. 2nd ed. Boston: McGraw hill, 1997.

MLA Edition Citation

Rossiter, John R., and Larry Percy. Advertising Communication and Promotion Management. 2nd ed. McGraw hill, 1997.

Warning: These citations may not always be 100% accurate.