Bhatia, M. (2013). Strategic brand management: A process of growing and strengthening brands. Regal Publications.
Chicago Edition CitationBhatia, Mukesh. Strategic Brand Management: A Process of Growing and Strengthening Brands. New Delhi: Regal Publications, 2013.
MLA Edition CitationBhatia, Mukesh. Strategic Brand Management: A Process of Growing and Strengthening Brands. Regal Publications, 2013.
Warning: These citations may not always be 100% accurate.