APA Edition Citation

Mehta, S. C. (1980). Marketing: Environment, concepts and cases. Tata McGraw Hill.

Chicago Edition Citation

Mehta, Subhash C. Marketing: Environment, Concepts and Cases. New Delhi: Tata McGraw Hill, 1980.

MLA Edition Citation

Mehta, Subhash C. Marketing: Environment, Concepts and Cases. Tata McGraw Hill, 1980.

Warning: These citations may not always be 100% accurate.