APA Edition Citation

Ramaswamy, V. S., & Namakumari, S. (2002). Marketing management planning, implementation & control: Global perspective, Indian context (3rd ed.). Macmillan India.

Chicago Edition Citation

Ramaswamy, V. S., and S. Namakumari. Marketing Management Planning, Implementation & Control: Global Perspective, Indian Context. 3rd ed. Delhi: Macmillan India, 2002.

MLA Edition Citation

Ramaswamy, V. S., and S. Namakumari. Marketing Management Planning, Implementation & Control: Global Perspective, Indian Context. 3rd ed. Macmillan India, 2002.