APA Edition Citation

Assael, H. (1990). Marketing: Principles and strategy. Dryden Press.

Chicago Edition Citation

Assael, Henry. Marketing: Principles and Strategy. Chicago: Dryden Press, 1990.

MLA Edition Citation

Assael, Henry. Marketing: Principles and Strategy. Dryden Press, 1990.

Warning: These citations may not always be 100% accurate.