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The new marketing : transforming the corporate future /

Bibliografiske detaljer
Hovedforfatter:	McDonald, Malcolm
Andre forfattere:	Wilson, Hugh
Format:	Printed Book
Sprog:	English
Udgivet:	Oxford : Butterworth Heinemann, 2002.
Udgivelse:	1st ed.

Lignende værker

New Marketing: transforming the corporate future /
af: McDonald, Malcolm .
Udgivet: (2002)

New marketing: transforming the corporate future
af: McDonald, Malcom; Wilson, Hugh
Udgivet: (2007)

The complete marketer :
af: McDonald, Malcolm

Marketing accountability :
af: McDonald, Malcolm
Udgivet: (2011)

Marketing accountablity how to measure marketing effectiveness
af: McDonald, Malcolm
Udgivet: (2009)

Marketing accountability: how to measure marketing effectiveness /
af: McDonald, Malcolm
Udgivet: (2009)

Market segmentation a step by step approach to creating profitable market segments
af: McDonald, Malcolm
Udgivet: (1995)

Complete Marketer : 60 Essential Concepts for Marketing Excellence
af: Malcolm McDonald
Udgivet: (2013)

E-marketing improving marketing effectiveness in a digital world /
af: McDonald, Malcolm .
Udgivet: (1999)

Market segmentation how to do it, how to profit from it
af: McDonald, Malcolm
Udgivet: (1998)

Market segmentation : how to do it ; how to profit from it /
af: McDonald, Malcolm
Udgivet: (1998)

Marketing plans : how to prepare them, how to use them /
af: McDonald, Malcolm
Udgivet: (2003)

Malcolm McDonald on marketing planning : understanding marketing plans and strategy
af: McDonald, Malcolm
Udgivet: (2008)

Market Segmentation: A step by step approach to creating profitable market segments.
af: McDonald, Malcolm

Market Segmentation: A step by step approach to creating profitable market segments.
af: McDonald, Malcolm

Essential guide to marketing planning, Vol.II /
af: McDonald, Malcolm .
Udgivet: (2005)

Market segmentation: how to do it ,how to profit from it /
af: McDonald, Malcolm .
Udgivet: (2004)

Marketing plans for service businesses: a complete guide /
af: McDonald, Malcolm
Udgivet: (2007)

Marketing value metrics: a new metrics model to measure marketing effectiveness
af: Mcdonald, Malcolm
Udgivet: (2014)

Complete marketer : 60 essential concepts for marketing excellence
af: McDonald, Malcolm, Meldrum, Mike
Udgivet: (2013)

Marketing value metrics : a new metrics model to measure marketing effectiveness
af: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Udgivet: (2014)

e - marketing: Improving marketing effectiveness in a digital world
af: McDonald, Malcolm; Wilson, Hugh
Udgivet: (2001)

Marketing plans : how to prepare them, how to use them /
af: McDonald, Malcolm H. B.
Udgivet: (1985)

Market segmentation How to do it; how to profit from it /
af: Mcdonald, Malcolm
Udgivet: (2004)

Marketing plans How to prepare them; how to use them /
af: Mcdonald, Malcolm
Udgivet: (2002)

Marketing plans how to use them
af: McDonald, Malcom
Udgivet: (2000)

Malcolm McDonald on marketing planning: understanding marketing plans and strategy/
af: Mcdonald,Malcolm
Udgivet: (2008)

Key customers: How to manage them profitably
af: McDonald, Malcolm
Udgivet: (2001)

Key account management: the definitive guide /
af: McDonald, Malcolm .
Udgivet: (2007)

Derivatives markets /
af: McDonald, Robert L
Udgivet: (2015)

Derivatives markets
af: McDonald, Robert L
Udgivet: (2015)

Direct marketing : an integrated approach /
af: McDonald, William J.
Udgivet: (1998)

Direct Marketing an integrated approach
af: McDonald, William J.
Udgivet: (1998)

Marketing due diligence Reconnecting strategy to share price /
af: Mcdonald, Malcolm, Etc
Udgivet: (2006)

Creating powerful brands in consumer service and industrial markets
af: Chernatony, Leslie De; McDonald, Malcolm
Udgivet: (1998)

Creating powerful brands in consumer service and industrial markets
af: Chernatony, Leslie De; McDonald, Malcolm
Udgivet: (1998)

Introduction to mycology
af: McDonald

Marketing plans: How to prepare them, how to use them
af: Mc Donald, Malcolm
Udgivet: (2000)

Market Segmentation How to do it How to profit from it
af: Malcom McDonald, et al.
Udgivet: (2004)

Marketing plans for service businesses: a complete guide
af: McDonald, Malcom; Payne, Adrian
Udgivet: (2007)