APA Edition Citation

McCarthy, E. J. (1978). Basic marketing a managerial approach (6th ed.). Richard D. Irwin.

Chicago Edition Citation

McCarthy, E. Jerome. Basic Marketing a Managerial Approach. 6th ed. Ontario: Richard D. Irwin, 1978.

MLA Edition Citation

McCarthy, E. Jerome. Basic Marketing a Managerial Approach. 6th ed. Richard D. Irwin, 1978.

Warning: These citations may not always be 100% accurate.