Ghosh, B. (2001). Fundamentals of marketing management. Books & Allied P. Ltd..
Chicago Edition CitationGhosh, B. Fundamentals of Marketing Management. Calcutta: Books & Allied P. Ltd., 2001.
MLA Edition CitationGhosh, B. Fundamentals of Marketing Management. Books & Allied P. Ltd., 2001.
Warning: These citations may not always be 100% accurate.