APA Edition Citation

Boone, L. E., & Kurtz, D. L. (1980). Contemporary marketing (3rd ed.). The Dryden Press.

Chicago Edition Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.

MLA Edition Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.