Cita APA

Boone, L. E., & Kurtz, D. L. (1980). Contemporary marketing (3rd ed.). The Dryden Press.

Citación estilo Chicago

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.

Cita MLA

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.