Cita APA

Boone, L. E., & Kurtz, D. L. (1980). Contemporary marketing (3rd ed.). The Dryden Press.

Citación estilo Chicago

Boone, Louis E., y David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.

Cita MLA

Boone, Louis E., y David L. Kurtz. Contemporary Marketing. 3rd ed. The Dryden Press, 1980.