APA Edition Citation

Armstrong, G., & Kotler, P. (2000). Marketing an introduction (5th ed.). Pearson.

Chicago Edition Citation

Armstrong, Gray, and Philip Kotler. Marketing an Introduction. 5th ed. Delhi: Pearson, 2000.

MLA Edition Citation

Armstrong, Gray, and Philip Kotler. Marketing an Introduction. 5th ed. Pearson, 2000.