APA Edition Citation

Lipson, H. A., & Darling, J. R. (1974). Marketing fundamentals: Text and cases. John Wiley.

Chicago Edition Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. New York: John Wiley, 1974.

MLA Edition Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. John Wiley, 1974.