APA Edition Citation

Ramaswamy, V. S., & Namakumari S. (1995). Marketing management: Planning, implementation & control, the Indian context (2nd ed.). Macmillan India.

Chicago Edition Citation

Ramaswamy, V. S., and Namakumari S. Marketing Management: Planning, Implementation & Control, the Indian Context. 2nd ed. Delhi: Macmillan India, 1995.

MLA Edition Citation

Ramaswamy, V. S., and Namakumari S. Marketing Management: Planning, Implementation & Control, the Indian Context. 2nd ed. Macmillan India, 1995.