APA Edition Citation

Etzel, M. J., Walker, B. J., & Stanton, W. J. (1997). Marketing (11th ed. (International ed.).). McGraw Hill.

Chicago Edition Citation

Etzel, Michael J., Bruce J. Walker, and William J. Stanton. Marketing. 11th ed. (International ed.). Boston: McGraw Hill, 1997.

MLA Edition Citation

Etzel, Michael J., et al. Marketing. 11th ed. (International ed.). McGraw Hill, 1997.