APA Edition Citation

Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Pearson.

Chicago Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Delhi: Pearson, 2004.

MLA Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Pearson, 2004.