APA Edition Citation

Kelley, E. J., & Lazer, W. (1972). Managerial marketing: Perspectives and viewpoints. DB Tharapoorvala.

Chicago Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints. Bombay: DB Tharapoorvala, 1972.

MLA Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints. DB Tharapoorvala, 1972.

Warning: These citations may not always be 100% accurate.