APA Edition Citation

Kotler, P. (1997). Marketing management: Analysis planning implementation and control (9th ed.). PHI.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis Planning Implementation and Control. 9th ed. New Delhi: PHI, 1997.

MLA Edition Citation

Kotler, Philip. Marketing Management: Analysis Planning Implementation and Control. 9th ed. PHI, 1997.

Warning: These citations may not always be 100% accurate.