APA Edition Citation

Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business Books Ltd..

Chicago Edition Citation

Potter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. London: Business Books Ltd., 1975.

MLA Edition Citation

Potter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. Business Books Ltd., 1975.

Warning: These citations may not always be 100% accurate.