Kotler, P. (2003). A framework for marketing management (2nd ed.). Pearson.
Chicago Edition CitationKotler, Philip. A Framework for Marketing Management. 2nd ed. Delhi: Pearson, 2003.
MLA Edition CitationKotler, Philip. A Framework for Marketing Management. 2nd ed. Pearson, 2003.
Warning: These citations may not always be 100% accurate.