APA Edition Citation

Pilditch, J. (1992). Winning ways: How "winning" companies create the products we all want to buy. Viva Books.

Chicago Edition Citation

Pilditch, James. Winning Ways: How "Winning" Companies Create the Products We All Want to Buy. New Delhi: Viva Books, 1992.

MLA Edition Citation

Pilditch, James. Winning Ways: How "Winning" Companies Create the Products We All Want to Buy. Viva Books, 1992.