APA Edition Citation

West, D., Ford, J., & Ibrahim, E. (2006). Strategic marketing: Creating competitive advantage. OUP.

Chicago Edition Citation

West, Douglas, John Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford: OUP, 2006.

MLA Edition Citation

West, Douglas, et al. Strategic Marketing: Creating Competitive Advantage. OUP, 2006.