Kotler, P. (2010). Principles of marketing: A South Asian perspective (13th ed.). Pearson.
Chicago Edition CitationKotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. New Delhi: Pearson, 2010.
MLA Edition CitationKotler, Philip. Principles of Marketing: A South Asian Perspective. 13th ed. Pearson, 2010.
Warning: These citations may not always be 100% accurate.