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|a Moore, William L.
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| 245 |
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|a Product planning and management :
|c William L. Moore and Edgar A. Pessemier
|b designing and delivering value /
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| 260 |
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|b McGraw Hill,
|c 1993.
|a New York :
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|a xiv, 542 p.
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| 700 |
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|a Pessemier, Edgar A.
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