Newell, F. (2004). Why CRM doesn't work: How to win by letting customers manage the relationship. Kogan Page.
Chicago Stili AlıntıNewell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. New Delhi: Kogan Page, 2004.
MLA AlıntıNewell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan Page, 2004.
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