APA Edition Citation

Shajahan, S. (2010). Strategic marketing: Text and cases, the indian perspective. Viva Books.

Chicago Edition Citation

Shajahan, S. Strategic Marketing: Text and Cases, the Indian Perspective. Viva Books, 2010.

MLA Edition Citation

Shajahan, S. Strategic Marketing: Text and Cases, the Indian Perspective. Viva Books, 2010.

Warning: These citations may not always be 100% accurate.