Loading...
Stealth communications : the spectacular rise of public relations /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Malden:
Polity Press;
2017.
|
| Subjects: |
Table of Contents:
- Introduction: playing fast and loose with words and worlds
- History matters: progressivism, muckraking and commercial propaganda
- The spectacular growth of public relations: the industry
- The industry: PR agencies and holding companies
- Language matters: framing and spinning
- Globalization and privatization of public affairs: nation branding
- Fighting fire with fire: PR, social movements and NGOs
- We are all in PR now, is there a way out?