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01661cam a2200253 i 4500 |
| 008 |
141209s2016 nyu b 001 0 eng |
| 999 |
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|c 150818
|d 150818
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| 020 |
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|a 9781138901025
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| 082 |
0 |
0 |
|a 302.23068 MED
|2 23
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| 245 |
1 |
0 |
|a Media management :
|b a casebook approach /
|c C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey
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| 250 |
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|a 5th ed.
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| 260 |
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|a New York :
|b Routledge,
|c 2016
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| 300 |
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|a xxi, 416p. ;
|c 24 cm.
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| 490 |
0 |
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|a Routledge communication series
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| 504 |
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|a Includes bibliographical references (pages 377-397) and indexes.
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| 505 |
0 |
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|a Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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| 650 |
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0 |
|a Mass media
|x Management
|v Case studies.
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| 700 |
1 |
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|a Hollifield, C. Ann
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| 942 |
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|c BK
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b xk16 2014-12-09
|i xk16 2014-12-09
|a xn12 2015-12-08 1 copy rec'd., to CIP ver.
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