Swinging the mandate : developing and managing a winning campaign /

Bibliographic Details
Main Authors: Sharma, Dheeraj, Rao, Narayan Singh (Author)
Format: Printed Book
Language:English
Published: Gurgoan: Penguin Books, 2016.
Subjects:
Campaign management > India.
India > Politics and government > 21st century.
Image management:theory and practice
Effective media usage
News media management
Campaign financing
Winning election through campaign management
Description
Physical Description:255 pages ; 20 cm
Bibliography:Includes bibliographical references (pages 225-253).
ISBN:9788184007602 (paperback)
8184007604

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