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Strategic social media from marketing to social change
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| Format: | Printed Book |
| Sprache: | English |
| Veröffentlicht: |
West Sussex:
John Wiley and sons Ltd.,
2017.
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| Schlagworte: |
Inhaltsangabe:
- 1.Social media in convergence 2.Understanding social media and social behaviour change 3.Social media users and messages, 4. social media marketing and business models 5.Marketing for social good 6.Social media for social and behaviour change