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00869nam a22001697a 4500 |
| 008 |
170517b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9781118556849
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| 082 |
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|a 658.872 MAH/S
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| 100 |
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|a Mahoney, Meghan L
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| 245 |
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|a Strategic social media from marketing to social change
|c by L.Meghan Mahoney and Tang Tang
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| 260 |
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|a West Sussex:
|b John Wiley and sons Ltd.,
|c 2017.
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| 300 |
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|a ix,345p.:
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| 505 |
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|a 1.Social media in convergence 2.Understanding social media and social behaviour change 3.Social media users and messages, 4. social media marketing and business models 5.Marketing for social good 6.Social media for social and behaviour change
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| 650 |
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|a Social media
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| 942 |
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|c BK
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| 999 |
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|c 150694
|d 150694
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| 952 |
|
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|0 0
|1 0
|4 0
|6 658_872000000000000_MAH_S
|7 0
|9 161068
|a MCJ
|b MCJ
|c ST1
|d 2017-05-17
|i 3471
|l 2
|o 658.872 MAH/S
|p MCJ3471
|r 2021-02-23
|s 2020-02-12
|w 2017-05-17
|y BK
|